Final Essay Example | Topics and Well Written Essays - 500 words - 14

Final - Essay Example At one point he gets to see the hall in a repainted form and more colorful. This gift is what makes him excel in his career as a blacksmith. He takes time to be precise in what he makes; this is because he gets to see things for what they really are and not what one is used to seeing. His journeys through fairyland bring out a sense of enlightenment. When he visits fairyland he gets to visit another realm not so far apart from reality and gets to see it in their eyes. He thus gets a fresher and refined view of reality when he is teleported back to it. The question of space and time also arises with the flow of the fairy tale. It is not said how long Smith takes in his travels through this unknown land; not in terms of hours, days nor years. It seems that the time he spends in this other unknown land does not heavily affect the time in the real world. With this advantage, Smith takes his time sometimes even ages studying features of this enchanted world, a tree or even a leaf with an intention of gaining greater knowledge in the understanding of things, some of these which seemed quite strange. The perilous moments Smith gets to experience are but a representation of what he had to go through to better his skills, to get to see what he had to see thus bring the knowledge back to reality where it yielded productive results. The story of the Smith of Wootton major can be taken as an allegory of the autobiography of its writer Tolkien. In this allegory he takes the Smith to be him, privileged to get the gift of artistic works in terms of words. He uses Wootton Major and fairyland as a comparison to the real world and the world of art, literature and book writing. The character’s journey through fairyland are but a representation of his struggle and experience in his field of work and what he could manage to bring forward to his readers(the real world). Finally he ends his allegory by making the main character Smith to pass down his star to the

Activlives Charity Essay Example | Topics and Well Written Essays - 1000 words

Activlives Charity - Essay Example Similarly, one of the ‘birthday’ events managed to raise a generous amount of donations. Additionally, the organization has partnered with websites such as â€Å"localgiving.com† which offer single and monthly donation options along with gift cards as low as  £15, the proceeds of which are used for activities such as lunches and singing of ActivLives’ members (Localgiving.com, n.d.). 2. Integration marketing communication analysis of ActivLives charity Usually charities use both B2B and B2C communications to collect donations from corporate sector and public respectively. Emotional marketing is used to get the sympathy of donors and the use of value propositions is largely ignored in this sector (IDM, n.d.). The company has partnered with popular personalities such as the former footballer Roger Osborne to promote its brand and collect funds. Events such as the first birthday of the Community Garden promoted the ActivSinging project of the company (Aallaboutipswich.com, n.d.). 3. Marketing segmentation of ActivLives charity ActivLives charity has segmented its market on the basis of geography as well as age. It targets people of Ipswich and Suffolk, particularly the older segment for which it claims to promote mental and physical fitness and an active live (ActivLives, 2013). The segmentation was done on the basis of careful analysis of demographics as the company claims that both the geographic locations are marked by â€Å"high urban deprivation† (ActivLives, 2013). Theory suggests that segments ought to be evaluated on the basis of their size, growth, profitability, competitors as well as business resources (Kotler, 2008). Hence, the segment seems significant enough to be targeted. Segment growth is also high as the U.K is witnessing an ageing population. The aspect of segment’s profitability remains questionable since ActivLives works as a charity and not a for-profit organization. 4. Social Media analysis ActivLives has a strong presence on the social media, particularly twitter and F acebook. However, it has yet to gain greater fan following and, at presents, touts only 127 fans on Facebook. Charities can either engage in fundraising, awareness raising and lobbying as far as their social media campaigns are concerned (CharityComms, 2013). Although ActivLives does not engage in lobbying, it has taken some steps towards fundraising by sharing ‘links’ of its external partner websites on Facebook. Also, it has promoted its â€Å"winter warmer kits† through viral marketing on facebook. However, it has yet to make use of more sophisticated tools such as â€Å"Twibbon† for gaining funds through social media. 5. Target markets The primary target market for ActivLives is â€Å"older adults† particularly those aged 45 years and above in the highly deprived area of Ipswich, for whom the company intends to offer an improved lifestyle including health and general fitness (Localgiving.com, n.d.). Social activities targeted at these individual s are aimed at fostering positive mental and physical fitness amongst these individuals by keeping them active. The secondary target market is people of all ages (not just older adults) for whom ActivLives attempts to offer work placements, educational and health support (ActivLives, 2013). 6. Brand Positioning Building a charity brand requires emphasis on the desire to bring a change to the lives of living things as well as the beliefs and values that accompany it. Clearly, the charities sector is quite competitive in the U.K with over 160,000 charities (Charity Commission, 2013). ActivLives lacks a pre-defined cause such as cancer